Are you listening?
Have you Googled yourself lately?
Be sure you clear your cookies and temp files first; even better, do your search using someone else’s computer.
What came up?
Did you try different search terms? Try other things besides just your name. How about your brand or blog name or even a post title or a topic with a few closely chosen keywords…
Whether you have a product or a service, are a personality or an artist, your online presence is as important — and possibly more important than your in-person persona.
Either way, it’s your reputation, deal with it.
Pretty sad news, but our digital world forces us to embrace technology. The problem is, when we do, often we confront it with “ownership” eyes versus a “buyership” mind because we don’t know any better.
Now you do.
Don’t do that.
Instead, approach your online reputation management as an outsider discovering you, your business, your blog — whatever, for the first time and how they would perceive what they find.
What Can You Do?
In may own case, I realized being a prominent activist was not always going to be the best thing for my professional career. Let’s face it, media moguls aren’t too keen on employees — contract or otherwise, who rant and rail against them, if you get my drift?
Anyhow, that is pretty much what caused me to create Cheri Speak. As I have mentioned before, I wanted a place to put everything “Cheri”, regardless of what it was. If it was available online, then shouldn’t it be me that presents it to the public? They’re going to find it anyway.
There are many things individuals and businesses can do to create and or clean up, an online reputation. There are even professionals like myself who will teach you how or do it for you.
Whatever your reputation out there, it is generally how you are perceived.
Wouldn’t you rather have YOUR way with words versus another’s words having their way with you?