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10 Tactics Corporate Media Talking Heads Use to Woo and Win You Over

Challenging the Rhetoric

how-media-lies-psychology IMAGE SOURCE: institutoliberal.org.br

By Cheri Roberts, of Challenging the Rhetoric and Cheri Speak

Modern media, in it’s many forms, has one purpose for their product; consumption and we are the consumers. It is media’s job to sell you; first and foremost, on their brand of media while nudging you away from their competitors. This is not much different then any other business model however, media was never meant to be a business. It was meant to inform for the public for the greater good.

In 59 B.C. the first newspaper — called Acta Diurna (latin for  Daily Acts or Daily Public Records), was published in Rome. Carved into wood or stone, verdicts and outcomes of legal issues were publicly posted to inform the city’s citizens. Soon the “Acta” was a source for important news as well as announcements of births, marriages and other happenings. Etched at the end of each text was the saying,  “publicare et…

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This entry was posted on April 9, 2015 by in Uncategorized.

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