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Perceived Value

Back to Bartering

By Cheri Roberts

Oftentimes we enter a barter negotiation and our perception of what we are giving versus what we are getting is skewed. Let’s face it, if I am giving a restaurant $100 worth of my skills, knowledge, expertise and time I would expect $100 worth of their food right? But is it food at their cost or at the prices they charge?

Most people would say, “at cost”. The price on the menu is usually a minimum mark-up of cost-x3 so why would you feel menu price is a fair trade for your legitimate price for skills and time?

Although a mark-up on cost is a mark-up, there are still costs beyond the hard-cost of the food itself. Is not the skill and time of the one ordering, managing and maintaining the food of value? What of those who prepare, serve and clean-up for you? Once those realities are…

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This entry was posted on July 25, 2015 by in Uncategorized.


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