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Build Blog Traffic Easily With Current Events

Blogging is a business. Now, you may be shaking your head saying, “but, but, but, I’m just a blogger, I don’t sell anything on my site.”

OK, I get it, you’re just a blogger who wants to share thoughts and ideas, right?

Right, but, the reality is your are selling something; you are selling yourself, your blog, your words…

Most bloggers want readers, if we didn’t, we would keep our blogs marked, “private” vs “published”. We put our “best” out there for a reason , but did you know your, “best” could be even “better” at garnering traffic with a few small additions in your post?

Search Engine Society

There is nothing “tricky” or  “dishonest” in learning how to better navigate our search engine society for our blogging benefit.

We now live in a time where anyone can kind find out anything with a few taps on the keyboard and this includes news worthy items and current events; it also includes any hot button issues or topics (not necessarily political).

I have read hundreds of blogs and a common over-sight I see is word and link usage. Nearly every post I have read is relevant to something going on right now, today, and you, the faithful blogger, can use that to your advantage by simply changing the order of a few of your words, or adding a couple more relevant words and using proper authority links that have a longer shelf life.

My Own Examples

Example I

Who knew men were looking for ways to flirt with their wives? I didn’t until I wrote an article titled, “6 Ways to Flirt With Your Wife Instead of Me“. With divorce rates souring and so much media talk about cheating (think Patraeus and Gen. Allen from this time last year) and a plethora of other “sex scandals” that have been highlighted on the nightly news and all of a sudden I can see why my article continues to be so popular. The most common search term used that lands readers on that article daily is, “How to Flirt With Your Wife“.

Heady stuff, and for this jaded cynic it is refreshing to know that there are men out there that are genuinely looking for ways to reconnect with their wives in lieu of having an affair.

I wrote that article at the time the Patraeus scandal hit our TVs and because of it, I was able to catch a wave of brand new readers.

Example II

Speaking of Patraeus, when his affair with his Biographer hit the news I wrote, “Why it Matters; the Patraeus Affair“. The article is mostly about the stress of  long-term, recurring separations has on military married folk and how it relates to cheating. Because I had included Patreaus in my article and built my premise around his scandal, and because he was all over the news at the time, I reaped the reward of another round of fresh readers.

I also got to say my piece on how I felt about it all and how I feel it relates to the weight of Diplomacy for our country which gave me additional hits because of the political element.

Example III

Almost two years ago I wrote, “A Better Pitch” and profiled an ex-pro-pitcher formerly with the Orioles. Was the piece about baseball? Nope, it was about helping autistic kids and at the time (just like now) autism is a prominent topic, meaning people pop terms into search engines looking for more information. Since I wrote this article, not a single day has gone by that I haven’t had hits on it.

Example IIII

A very hot topic in today’s news is about Whistleblowers and so I wrote, “Snowden, Manning and the Modern Day Whistleblower“, in addition to creating this meme. It is one of the highest read posts I have ever made here on CheriSpeak. Why? because it involved something current and newsworthy.

So, Now What?

Look at some of your past posts. Look at the words and sentences you used. Are they “search term worthy”?

Are you using language that is vague vs trendy?

Are you finding things to include that are timely?

Are you back-linking to credible authority links vs just the suggestions given by WordPress or another blogging platform? Hint, back-linking to .gov and .edu sites is always a benefit, not only are they better authorities in a readers mind than a link to someone else’s blog, these types of sites are especially helpful for SEO if they in turn back-link to you.

In Closing…

Be sure you understand The State of your WordPress Stats and don’t forget to use images whenever possible.; in fact here are “10 Reasons to Get Pinterested” that directly relates to building blog traffic and increasing SEO.

Whether you write a “Mommy Blog“, a “Health Blog“, or any other kind of blog there is ALWAYS something current — something that is relevant to what you are writing, that you could [and should] include in your piece.

I receive more blog traffic from search engines than any other single source and I get a lot of it. All organically. I have paid for nothing on this site save a custom domain name.

So, how about you? Where are your readers coming from? How do you write and tag your posts to specifically accommodate our search engine society and grow your traffic?

DAY #14 OF NaBloPoMoBlogHer, and NanoPoblano …

12 comments on “Build Blog Traffic Easily With Current Events

  1. Cheri
    November 14, 2013

    Reblogged this on Cheri Speak Media.


  2. Tracie
    November 14, 2013

    When I blog about big news or current events, I almost always see search traffic come in on those posts. I love your tip about linking to .gov and .edu sites.


    • Cheri
      November 14, 2013

      Thank you so much for the kind words Tracie. Although I am a blogger and full-time freelance writer, I am also a 20-year media marketing veteran so, I try to share as much info as I can along the way to help other bloggers.


  3. Gaurab
    November 14, 2013

    Thanks for sharing. I think it will be really helpful for my blog 🙂


    • Cheri
      November 14, 2013

      You are very welcome and I agree it will be!


  4. theworldoutsidethewindow
    November 15, 2013

    Really good post, and full of simple but great ideas. I do some of this but it is going to make me re-look at each post I do to see if I can make them more “relevant”. Thanks Cheri.


    • Cheri
      November 15, 2013

      You are very welcome. I like to share tips as I can. I test out my theories first before I present them to all of you. because I do this for a living (teach people to blog) along with freelancing it is important to me to find as many tools as I can that help build traffic. I hate that so many people are out there BUYING likes, follows and shares. I would rather earn them because then I know my readers are real and they are here reading my words because they want to.


      • theworldoutsidethewindow
        November 15, 2013

        Absolutely. Likes are relatively easy to come by but real readers who want to actually read your work are invaluable.


  5. phaerygurl
    November 15, 2013

    Than you so much for this! What just caught in my brain was also the name of my scrapbooking blog…I’m going to have to et craftier (no pun intended) with my titles. Thanks again, Cheri!!


    • Cheri
      November 15, 2013

      You are very welcome sweetie. Thank you (and everyone that has commented on this post). The feedback is helpful and guides me when I am deciding what next I may be able to teach or help with. 🙂


  6. Pingback: Top 10 Stories on Cheri Speak in 2013 | Cheri Speak

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