Are you listening?
Blogging is a business. Now, you may be shaking your head saying, “but, but, but, I’m just a blogger, I don’t sell anything on my site.”
OK, I get it, you’re just a blogger who wants to share thoughts and ideas, right?
Right, but, the reality is your are selling something; you are selling yourself, your blog, your words…
Most bloggers want readers, if we didn’t, we would keep our blogs marked, “private” vs “published”. We put our “best” out there for a reason , but did you know your, “best” could be even “better” at garnering traffic with a few small additions in your post?
Search Engine Society
There is nothing “tricky” or “dishonest” in learning how to better navigate our search engine society for our blogging benefit.
We now live in a time where anyone can kind find out anything with a few taps on the keyboard and this includes news worthy items and current events; it also includes any hot button issues or topics (not necessarily political).
I have read hundreds of blogs and a common over-sight I see is word and link usage. Nearly every post I have read is relevant to something going on right now, today, and you, the faithful blogger, can use that to your advantage by simply changing the order of a few of your words, or adding a couple more relevant words and using proper authority links that have a longer shelf life.
My Own Examples
Who knew men were looking for ways to flirt with their wives? I didn’t until I wrote an article titled, “6 Ways to Flirt With Your Wife Instead of Me“. With divorce rates souring and so much media talk about cheating (think Patraeus and Gen. Allen from this time last year) and a plethora of other “sex scandals” that have been highlighted on the nightly news and all of a sudden I can see why my article continues to be so popular. The most common search term used that lands readers on that article daily is, “How to Flirt With Your Wife“.
Heady stuff, and for this jaded cynic it is refreshing to know that there are men out there that are genuinely looking for ways to reconnect with their wives in lieu of having an affair.
I wrote that article at the time the Patraeus scandal hit our TVs and because of it, I was able to catch a wave of brand new readers.
Speaking of Patraeus, when his affair with his Biographer hit the news I wrote, “Why it Matters; the Patraeus Affair“. The article is mostly about the stress of long-term, recurring separations has on military married folk and how it relates to cheating. Because I had included Patreaus in my article and built my premise around his scandal, and because he was all over the news at the time, I reaped the reward of another round of fresh readers.
I also got to say my piece on how I felt about it all and how I feel it relates to the weight of Diplomacy for our country which gave me additional hits because of the political element.
Almost two years ago I wrote, “A Better Pitch” and profiled an ex-pro-pitcher formerly with the Orioles. Was the piece about baseball? Nope, it was about helping autistic kids and at the time (just like now) autism is a prominent topic, meaning people pop terms into search engines looking for more information. Since I wrote this article, not a single day has gone by that I haven’t had hits on it.
A very hot topic in today’s news is about Whistleblowers and so I wrote, “Snowden, Manning and the Modern Day Whistleblower“, in addition to creating this meme. It is one of the highest read posts I have ever made here on CheriSpeak. Why? because it involved something current and newsworthy.
So, Now What?
Look at some of your past posts. Look at the words and sentences you used. Are they “search term worthy”?
Are you using language that is vague vs trendy?
Are you finding things to include that are timely?
Are you back-linking to credible authority links vs just the suggestions given by WordPress or another blogging platform? Hint, back-linking to .gov and .edu sites is always a benefit, not only are they better authorities in a readers mind than a link to someone else’s blog, these types of sites are especially helpful for SEO if they in turn back-link to you.
Be sure you understand The State of your WordPress Stats and don’t forget to use images whenever possible.; in fact here are “10 Reasons to Get Pinterested” that directly relates to building blog traffic and increasing SEO.
Whether you write a “Mommy Blog“, a “Health Blog“, or any other kind of blog there is ALWAYS something current — something that is relevant to what you are writing, that you could [and should] include in your piece.
I receive more blog traffic from search engines than any other single source and I get a lot of it. All organically. I have paid for nothing on this site save a custom domain name.
So, how about you? Where are your readers coming from? How do you write and tag your posts to specifically accommodate our search engine society and grow your traffic?